Snell Golf burst onto the golf scene in March, 2015. Owner, Dean Snell, founded his company on an underlying principle to provide “Tour caliber equipment to the amateur golfer at an affordable price”. His introductory performance ball “My Tour Ball” or MTB, offered great feel, spin and distance at a price far lower than the competition, quickly becoming a direct-to-consumer sensation. One of the best factors that has led to Snell’s success, is personal interaction from Mr. Snell. He listened and incorporated feedback from his customers to introduce two new models this year – MTB Black and MTB Red.
I have played with the Srixon Z Star since 2010 and the Srixon XV since the end of 2012/beginning of 2013. This year has been the most noticeable adjustment since they introduced the XV series. First of the newest innovations to the ball is the Energetic Gradient Growth or EGG Core Technology. For the Z star it provides a lower compression, from 90 to 88 compression rate, giving players of a swing speed from 90-104 the feeling of a softer ball without compromising distance.
In the past decade, there has been an explosion of craft beers in the marketplace. It seems there’s a new microbrew popping up every couple of months these days. Golf is following suit with a revolution of smaller companies delivering performance, tour-worthy golf balls. In recent years, the explosion of Snell Golf on to the market, then the highly publicized Kirkland Tour Balls and the names go on and on.
IS SOFTER BETTER???
In recent years, there’s been a move towards softer golf balls. Is it a matter of the cover material, the inner core, outer mantel, the overall compression of the golf ball? The simple answer is…yes. Different companies utilize varying degrees of these characteristics to achieve the same thing. But is a lower compression ball for you? If so, which one?!? I took a look at the newest additions from Wilson Staff, the Wilson Duo and Duo Spin balls.
I know most of us have lost a golf ball or two. Okay who am I kidding; I’ve lost dozens since I have been golfing. Ever wonder what happens to all those lost golf balls? Well now I do…..
During the PGA Show I was introduced to the folks at LostGolfBalls. We chatted for awhile and shared stories of how our lost golf balls get found. One story we talked about was the diver for golf balls versus the alligator here in Florida. Yeah I give those guys a lot of credit for doing that job, I won’t even fish for my ball if I see an alligator anywhere in the pond. Anyway they were kind enough to send me a dozen of the golf balls I currently use for this review.
Callaway has rediscovered itself in the past few years. First, they took on the giant of the golf industry, TaylorMade, and introduced a new marketing campaign and quality clubs to challenge TM’s very successful driver and woods market. How is Callaway doing? They’re currently #2 in that arena, restored confidence in their brand and are gaining market share every year.
Most average golfers out there are seeking more distance, which may lead them to the Titleist Velocity golf ball. They pickup every distance ball they can find, but then soon realize they aren't the best feeling balls to play with the irons. You usually have a choice between distance or feel, when you shop around for something that's not a tour ball. But the Velocity offers a distance ball with a not so rock-hard feeling.